What we're about

Science & Innovation Behind Every Smile

            What we're about

Our Story

In 2013, Dr. Michael Florman was a leading Invisalign provider when he realized that many of his aligner patients had the same concern: “How do I keep my aligners clean and fresh?” Dr. Florman and Camilo Triana founded EverSmile to make it easy for all clear aligner patients to achieve fresh breath and healthy, bright white teeth during their aligner treatment. Dr. Florman’s patented method of application and advanced anionic hydrogen peroxide technology enables aligner wearers to clean and whiten at home or on the go, with the only wearable aligner cleaner on the market.

Since 2013 EverSmile has expanded its lineup to include FreshDent for on the go and at home denture cleaning; OmniFoam for implants, crowns, and bridges; and OrthoFoam for braces. In addition EverSmile has released a line of pocketable sprayers: AlignerFresh and OrthoChews for clear aligners, WhitenFresh for fresh breath and teeth whitening.

Our Story
 About Us

EverSmile is dedicated to making healthy, bright smiles easy for everyone!

Meet Our Team

  • MICHAEL FLORMAN

    MICHAEL FLORMAN

    Chief Executive Officer
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    Dr. Michael Florman is an orthodontist and entrepreneur based in Los Angeles with distinction as a Top 1% Invisalign Provider. With over 25 years of consulting experience for Colgate, Arm & Hammer, Dentsply Sirona, Credit Suisse, and other publicly traded oral care companies, Dr. Florman sold his successful publishing company in 2006 with strategic exit. Dr. Florman currently operates one of the largest Invisalign practices in the world and is the founder and CEO of both EverSmile, Inc. and Smile Lab where he has invented multiple innovative oral care products with particular focus on patients undergoing orthodontic treatment, teeth whitening, and breath freshening.

  • JOSHUA WALLACE

    JOSHUA WALLACE

    Chief Operations Officer
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    Joshua Wallace is an accomplished operations, management, and technology entrepreneur based in Los Angeles, CA. As President of EverSmile, Inc., Joshua has used his business, marketing, design, and tech savvy to increase sales and launch innovative oral care products through international trade, competitive distribution contracts, new sales channels, and management of talented teams. Joshua’s bachelor’s degree in computer science from UC Santa Cruz underscores his passion for technology and his dedication to running a business logically and efficiently. Starting out in team management in renewable energies, Joshua moved into foodservice equipment brokering before founding and running a successful IT business which served the needs of small businesses.

  • CAMILO TRIANA

    CAMILO TRIANA

    Chief Sales Officer
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    Camilo Triana is an experienced Los Angeles-based entrepreneur and salesman who has worked in the oral care, beauty, real estate, and foodservice industries throughout his career. As co-founder and Vice President of EverSmile, Inc., Camilo brought to market several unique products from inception and formulation to commercial success through marketing, social media, strategic investments, and both international and professional sales. Immigrating from Colombia at a young age, Camilo made the American Dream his reality by selling millions of dollars in Newport Coast properties for Marriott before moving on to brokering restaurant equipment deals with luxury hotels as well as performing sales consulting for plastic surgeons, esthetic spas, and dental offices.

  • SIDNEY EUBANKS

    SIDNEY EUBANKS

    Chief Technology Officer
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    In his role as CTO of EverBrands, Sidney Eubanks has leveraged nearly 10 years of experience in IT and web development to drive company growth strategies. As one of five original employees, he gained experience in nearly all departments (Sales, Accounting, Manufacturing, Marketing/Design, and Operations) which enabled a broad-perspective approach to building IT into a responsive department encompassing the needs of ERP/fulfillment, BI/Analytics, cybersecurity, sales and marketing. As an IT business leader, Sidney leads internal and external development teams using Agile and Waterfall methodologies and is responsible for implementing automation structures leading to a more efficient work environment, allowing for operational time and cost savings. Sidney’s contributions to EverSmile’s IT department include implementing Zoho One, a complete redesign of EverSmile’s website (Shopify), an end-user UI/UX focus, platform integration, and buildout of internal custom applications.

    As an executive team member, Sidney has been a part of key strategic decisions leading to surpassing YoY growth goals. Sidney drives internal corporate strategy and goal execution structures with company-wide Objectives and Key Results and has helped develop a successful and motivated virtual work culture. Sidney has previously worked for Adobe's Magento Commerce and holds a Bachelor of Science in Computer Science from the University of California, Santa Cruz.

  • Lana Gailani

    Lana Gailani

    VP Marketing Operations
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    Lana Gailani utilizes a background in hospitality operations and spirits sales and marketing to assist the team in thriving through a period of rapid growth and repositioning as a consumer-facing brand. She enables company-wide marketing campaign delivery though process/project management, by building marketing infrastructure and reporting, and working closely with the CTO, CMO, and COO to create repeatable processes for streamlining campaign deployment in both professional and consumer dimensions, ensuring that campaigns are delivered on time and on budget. She coordinates deliverables among all vendors and stakeholders to ensure consistent review processes and deadlines are met. Lana is aiding in the development of the company's largest marketing campaigns to date, including nationwide professional and consumer sampling programs and television commercials.

  • Stuwie

    Stuwie

    Runs the show
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    Stuwie serves concurrent roles as one of Eversmile's traveling sales reps and beloved cruelty-free mascot. Look for him at the next trade show and on all Eversmile packaging! Stuwie loves interacting with celebrities and commercial talent; he's always on set for every shoot and jumps at the chance to appear on the red carpet sporting a fashionable collar or bowtie. See him at work, jetsetting, and schmoozing with ceblebs on IG @StuwieInALouis. Embodying our corporate mission, his singular goal is to make you smile.

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