About Us

Innovation & Science Behind Every Smile

Founded in 2013 by Dr. Michael Florman, DDS and Camilo Triana, EverSmile, Inc. is a leading innovator in the oral care and orthodontic consumer packaged goods market. In 2013 Dr. Florman wanted to answer his patients’ most common question: “How do I keep my aligners clean and fresh?” By using advanced anionic hydrogen peroxide technology, Dr. Florman not only answered his patients’ questions but also introduced a patented method of application which provided cleanliness, freshness, and teeth whitening to aligner patients. EverSmile has expanded to included multiple products including OrthoFoam for braces and WhitenFresh for on-the-go breath freshening and teeth whitening. EverSmile is a globally recognized brand selling products in the US, Europe, India, and Australia. With a dedication to providing innovation and science to every smile, EverSmile is leading the oral care industry with unique products and wide distribution including retail and online sales.

MEET OUR TEAM

Michael Florman

CEO

Dr. Michael Florman, DDS is an orthodontist and entrepreneur based in Los Angeles with distinction as a Top 1% Invisalign Provider. With over 25 years of consulting experience for Colgate, Arm & Hammer, Dentsply Sirona, Credit Suisse, and other publicly traded oral care companies, Dr. Florman sold his successful publishing company in 2006 with strategic exit. Dr. Florman currently operates one of the largest Invisalign practices in the world and is the founder and CEO of both EverSmile, Inc. and Smile Lab where he has invented multiple innovative oral care products with particular focus on patients undergoing orthodontic treatment, teeth whitening, and breath freshening.

Joshua Wallace

President

Joshua Wallace is an accomplished operations, management, and technology entrepreneur based in Los Angeles, CA. As President of EverSmile, Inc., Joshua has used his business, marketing, design, and tech savvy to increase sales over 450% as well as launch multiple innovative oral care products through international trade, competitive distribution contracts, opening new sales channels including retail, and management of talented teams. Joshua’s bachelor’s degree in computer science from UC Santa Cruz underscores his passion for technology and his dedication to running a business logically and efficiently. Starting out in team management in renewable energies, Joshua moved into foodservice equipment brokering before founding and running a successful IT business which served the needs of small businesses in the Orange County, CA area.

Camilo Triana

Vice President

Camilo Triana is an experienced Los Angeles-based entrepreneur and salesman who has worked in the oral care, beauty, real estate, and foodservice industries throughout his career. As co-founder and Vice President of EverSmile, Inc., Camilo brought to market several unique products from inception and formulation to commercial success through marketing, social media, strategic investments, and both international and professional sales. Immigrating from Colombia at a young age, Camilo made the American Dream his reality by selling millions of dollars in Newport Coast properties for Marriott before moving on to brokering restaurant equipment deals with luxury hotels as well as performing sales consulting for plastic surgeons, esthetic spas, and dental offices.