What we're about
Science & Innovation Behind Every Smile
EverSmile is dedicated to making healthy, bright smiles easy for everyone!
Meet Our Team
Chief Executive OfficerRead Bio
Dr. Michael Florman is an orthodontist and entrepreneur based in Los Angeles with distinction as a Top 1% Invisalign Provider. With over 25 years of consulting experience for Colgate, Arm & Hammer, Dentsply Sirona, Credit Suisse, and other publicly traded oral care companies, Dr. Florman sold his successful publishing company in 2006 with strategic exit. Dr. Florman currently operates one of the largest Invisalign practices in the world and is the founder and CEO of both EverSmile, Inc. and Smile Lab where he has invented multiple innovative oral care products with particular focus on patients undergoing orthodontic treatment, teeth whitening, and breath freshening.
Chief Operations OfficerRead Bio
Joshua Wallace is an accomplished operations, management, and technology entrepreneur based in Los Angeles, CA. As President of EverSmile, Inc., Joshua has used his business, marketing, design, and tech savvy to increase sales and launch innovative oral care products through international trade, competitive distribution contracts, new sales channels, and management of talented teams. Joshua’s bachelor’s degree in computer science from UC Santa Cruz underscores his passion for technology and his dedication to running a business logically and efficiently. Starting out in team management in renewable energies, Joshua moved into foodservice equipment brokering before founding and running a successful IT business which served the needs of small businesses.
Chief Sales OfficerRead Bio
Camilo Triana is an experienced Los Angeles-based entrepreneur and salesman who has worked in the oral care, beauty, real estate, and foodservice industries throughout his career. As co-founder and Vice President of EverSmile, Inc., Camilo brought to market several unique products from inception and formulation to commercial success through marketing, social media, strategic investments, and both international and professional sales. Immigrating from Colombia at a young age, Camilo made the American Dream his reality by selling millions of dollars in Newport Coast properties for Marriott before moving on to brokering restaurant equipment deals with luxury hotels as well as performing sales consulting for plastic surgeons, esthetic spas, and dental offices.
Chief Technology OfficerRead Bio
In his role as CTO of EverBrands, Sidney Eubanks has leveraged nearly 10 years of experience in IT and web development to drive company growth strategies. As one of five original employees, he gained experience in nearly all departments (Sales, Accounting, Manufacturing, Marketing/Design, and Operations) which enabled a broad-perspective approach to building IT into a responsive department encompassing the needs of ERP/fulfillment, BI/Analytics, cybersecurity, sales and marketing. As an IT business leader, Sidney leads internal and external development teams using Agile and Waterfall methodologies and is responsible for implementing automation structures leading to a more efficient work environment, allowing for operational time and cost savings. Sidney’s contributions to EverSmile’s IT department include implementing Zoho One, a complete redesign of EverSmile’s website (Shopify), an end-user UI/UX focus, platform integration, and buildout of internal custom applications.
As an executive team member, Sidney has been a part of key strategic decisions leading to surpassing YoY growth goals. Sidney drives internal corporate strategy and goal execution structures with company-wide Objectives and Key Results and has helped develop a successful and motivated virtual work culture. Sidney has previously worked for Adobe's Magento Commerce and holds a Bachelor of Science in Computer Science from the University of California, Santa Cruz.
VP Marketing OperationsRead Bio
Lana Gailani utilizes a background in hospitality operations and spirits sales and marketing to assist the team in thriving through a period of rapid growth and repositioning as a consumer-facing brand. She enables company-wide marketing campaign delivery though process/project management, by building marketing infrastructure and reporting, and working closely with the CTO, CMO, and COO to create repeatable processes for streamlining campaign deployment in both professional and consumer dimensions, ensuring that campaigns are delivered on time and on budget. She coordinates deliverables among all vendors and stakeholders to ensure consistent review processes and deadlines are met. Lana is aiding in the development of the company's largest marketing campaigns to date, including nationwide professional and consumer sampling programs and television commercials.
Runs the showRead Bio
Stuwie serves concurrent roles as one of Eversmile's traveling sales reps and beloved cruelty-free mascot. Look for him at the next trade show and on all Eversmile packaging! Stuwie loves interacting with celebrities and commercial talent; he's always on set for every shoot and jumps at the chance to appear on the red carpet sporting a fashionable collar or bowtie. See him at work, jetsetting, and schmoozing with ceblebs on IG @StuwieInALouis. Embodying our corporate mission, his singular goal is to make you smile.